Leading on from Sales Enablement – To Automate Or Not?

Is Automated messaging helping or hurting your Sales Enablement efforts?

Sales-Enablement is more than just a new catch-word; it is a business-critical culture

Marketing Operations is a key area for all organisations in all sectors and, in a digital age, it can be viewed as the ‘glue’ that ensures the Senior Management Team vision and the organisation’s Sales outcomes remain connected and successful.

If a business takes Social Selling seriously, then every employee can become a beater, cultivating their networks (on company time of course) to serve the business and its messages.

How do we apply this hunting analogy to contemporary business and Social Selling? Your company receptionist is probably trained to keep Sales calls out. So cold calling, previously the mainstay of business development, is practically impossible these days.

'Concentrate on measuring performance, and winning will take care of itself'

Unless activity is acutely focused, energy and resources are dissipated, because forward momentum alone is not the key to success.

Our last post addressed the research and analysis phase of New Product Development (NPD), and made the point that most NPD does not get...

The global economy has entered a new and challenging phase, with troubling echoes of the 2008 economic crisis. Many of us were unprepared...

We talked last time about SWOT analysis, and making sure the strengths, weaknesses, opportunities and threats to our business were...

Everyone knows the story of David and Goliath. The upstart shepherd boy confounds his elders and betters by stepping up to the plate and...

Is your business holding on by a thread, or planning for strategic growth and success?

Equip your most valuable asset - your people - with the Vision they need.

The importance of Vision, and some steps to ensure that yours is clearly defined.