Marketing Operations is a key area for all organisations in all sectors and, in a digital age, it can be viewed as the ‘glue’ that ensures the Senior Management Team vision and the organisation’s Sales outcomes remain connected and successful.

If a business takes Social Selling seriously, then every employee can become a beater, cultivating their networks (on company time of course) to serve the business and its messages.

How do we apply this hunting analogy to contemporary business and Social Selling? Your company receptionist is probably trained to keep Sales calls out. So cold calling, previously the mainstay of business development, is practically impossible these days.

'Concentrate on measuring performance, and winning will take care of itself'

Unless activity is acutely focused, energy and resources are dissipated, because forward momentum alone is not the key to success.

It is difficult, if not impossible, to predict the future for a business or a career in 2021. What we can do is focus on what is right,...